Considering guest blogging service has become common as most people are not able to get the number of traffic they are looking for. In fact, they end up with 90% bounce rate and this affects the site. On the other hand, the blogging service offers the advantage of building search engine authority and domain name.
These services use special SEO tactics and do not concentrate on buying or building links. Every month the Google page ranking comes with new updates and there is a need to use competitive keywords, which means guest blogging is the right way of building authoritative backlinks.