Colour is an important part of web design, considering it can convey meaning, raise interest, attract attention and change the visitors’ moods. Reading more about the psychology of colour helps to understand how colour even affects emotions. Still, with so many customisation options available today, debating text colour might seem a superfluous topic.
However, text colour is one of the key steps to ensure that your web design looks great. The images you’re using and backgrounds shouldn’t be your only focus. In fact, a well-chosen text colour can improve the harmony of your web design, while a poorly chosen one can destroy it irrevocably.
So if you’re interested in how to choose the best text colours, you’re on the right page.
Focus on Readability
The most important thing about your text is that it should be visible. A text can’t attract visitors’ attention if they can’t see it. In order to do that, you need to make sure the text colour contrasts with the background of your website. You should also follow the same rule when you’re adding text to images.
It’s more difficult to achieve contrast inside one colour scheme, so a good place to start is to select one colour scheme for the text and one for the background. It’s easier to read dark text on a light background. However, you can use light text on dark backgrounds for shorter paragraphs that don’t require as much focus.
If you don’t want to confuse your visitors, the colour of your text should match the other elements in your website design, like the background and images. Dramatic combinations have their appeal, but they can also clutter a website and distract attention from the essential aspects of your page. As such, it’s better to use colours that help titles pop, but make sure the general text can be easily enclosed in the bigger picture.
Follow the Organisational Culture
The brand you’re representing has a certain style and culture, so you should convey these through the text colours you’re using. For instance, a furniture shop is associated with brown, while blue is very appropriate for a yoga studio. After all, web design should help with the sales. It’s not art for the sake of art. So, click here if you want to learn more about the basic web design FAQs.
Follow the Standards
Web design doesn’t happen in a bubble, and there are plenty of standards in place that can tell you how to pick your text colours. For instance, grey text inside a box tells people they need to fill in the blanks. Errors always appear written in red, and so does missing data. If you have a blue text that’s underlined, you know it’s a link to somewhere. Working outside these norms can confuse visitors.
Follow the Culture
Cultural norms are very important, particularly because they convey different meanings to colours. Asian communities associate white with death and red for good luck, while Western communities associate black with death and green for luck. That’s why it’s important to use the correct text colours depending on the cultural context. All these strategies shouldn’t be limited to text in the header area or the body. Buttons seem small, but they’re equally important.